Edwin Morel | Culture Architect & Content Producer

I grew Barstool Sports TikTok to become the first brand account to hit 5 billion likes. Before that, I built Bleacher Report's short-form strategy from zero to 2M followers. I've produced for Nike, Vogue, and the Philadelphia Museum of Art.

General Manager, Culture Barstool '21–'23

Content Development Nike '22

Producer, Social Programming Bleacher Report '17–'21

On-Set Producer Vogue '22

Digital Media Producer Philadelphia Museum of Art '22

Theater kid turned social media strategist. I studied drama at Frank Sinatra School of Arts, then pivoted to statistics at Baruch College. That combination—storytelling instinct meets analytical precision—is how I approach every platform, every campaign, every frame.

"Less shakedowns and more Shakespeare."

— J. Cole / The Philosophy

The Venture

The World's Boro

Where Brooklyn meets the world. A creative collective bridging diverse communities through storytelling, culture, and the innovative nature of art.

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Culture Architect

The Work

Step Chip

Late Night Session

NY vs NY

We Don't Play

Bang Bang Dave

Southern Made

The World's Boro